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Efficient Email Audience Targeting with Campaigner Elements API
The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are collectively exploring ways to act on the wealth of information available – and that’s a...
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Did Gmail Tabs Just Kill Email Marketing?
A few weeks ago Gmail rolled out a new inbox optimization feature called tabs. I have too many miles on me to get overly excited about new features in Gmail, so I made a mental note that tabs was...
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SendGrid picks fight with heavyweight MailChimp in email marketing
SendGrid made its name connecting people with their web apps via ”transactional emails” — sales confirmations, invoices, opt-in/opt-out messages. If you use foursquare or Pinterest or Airbnb, you are...
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Don't Give Stores Your ZIP Code Unless You Want Their Junk Mail
When retailers ask you for your ZIP code at checkout, it seems innocuous: Maybe they’re just trying to see where customers are coming from. Forbes reveals, however, that the five-digit number can...
View ArticleHeineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location
Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no. In its latest marketing stunt, Heineken asked travelers in...
View ArticleIs Email Unstoppable?
Social media and search marketing still generate the most buzz among Internet professionals, but email’s role in the enterprise certainly isn’t abating in any sense. A new study out from The Radicati...
View ArticleWhy People Unsubscribe From Your Email List
Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even...
View ArticleTapping the search data gold mine
Paid search is a $20 billion dollar industry that is responsible for over one-third of all search engine traffic to e-commerce websites. Despite these impressive numbers, the vast majority of CMOs view...
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Marketers to Increase Digital Marketing Spend in 2014
Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing...
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Open-Source Projects Need More Than Good Code—They Need Marketing
Most open source developers focus on writing great code and don’t bother marketing their project. Which is why most open-source projects fail. Utterly. While it’s a convenient fiction to believe that...
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